The Story behind 3T!!

3T_logo_red

The Story behind 3T goes something like this in case you ever wondered, how these big brands get started and continue to dominate on the world stage…..

3T was born in Turin of a local artisan whose genius was to sculpt and polish alloy into the forms most desired by racing champions. Since 1961, 3T business has transformed beyond recognition. Now 3T overarches the globe, with a design studio in Italy and staff covering Americas, Europe and Asia. Distribution centres are located in these three continents too. 3T engineers create components on CAD workstations rather than fashion them by hand, as in the early times. In function, these products are stronger, lighter, and in every way better. Yet 3T ambition remains the same, to build components riders love!

3T Cycling - Company 4

VALUES

3T opposes complexity. The tradition handed down to the company is of simplicity and elegance. 3T components express their own purpose, no more. Their styling is an innate quality. Yes, it just works—and it works as well as it possibly can. 3T ensures this with advanced technology and manufacture, but that does not have to show. The bicycle should always be pleasing to the eye, they believe. That is why the 2016 range looks good to own, feels good to ride, and is easier than ever to choose and use.

RESEARCH & INNOVATION

Research and design is at 3T Italian studios where the team of young engineers is mentored by 3T co-owner and creative head Gerard Vroomen. The Italy-based team is responsible for creative concepts and works closely with the production team, whose mission is to perfect 3T’s production engineering. Together, the two teams are a formidable design-and-build force whose capability is growing rapidly.

Ren+¬ Wiertz - 3T CEO (2)

Rene’ Wiertz 3T President and CEO

Gerard Vroomen

STYLE & DESIGN

The simple and elegant style of 3T components flows from rapid, iterative design work with intensive use of rapid prototyping. 3T aim is always to reach for the best possible solution and achieve it by the clearest and most direct method. Reducing complexity results in more-reliable products that have endured visual merit and are a pleasure to own.

We asked them about the newly released REVO TT bar and this is what they had to say……….

3T REVO LTD 01

  1. Who at 3T first recognised the idea to do a reverse grip on the TT bar and put the base bar in front of the grips?
  • The idea itself is already quite old, now was the time to actually put it into action. The first idea was 8 years ago!
  1. From the time of conceptualisation, how long did it take during the R&D process?
  • The real work was all done the past 12 months. The idea as mentioned above was much older, but as they say “everybody had good ideas in the shower, it’s what you do when you get out of the shower that counts”.
  1. Was the REVO developed specifically to be totally different to the competitors? Or to add an advantage to the TT rider who uses these bars?
  • It was to provide a specific benefit. On tricky courses, the safety of the reverse aerobar where youcannot slide off the bars is very real. This applies to time trials but also to triathlons, especially in extreme conditions when your hands may be slippery.
  1. I see the REVO is not compatible with certain external clamp brake levers – will the REVO be sold with compatible brake levers or without? This might pose a problem for someone that has external brake levers and wants to change over to the REVO at minimal cost.
  • Not sure which levers you mean, most levers use internal expander clamping and the REVO is compatible with those. So most standard TT brake levers, as well as Shimano Di2 shift/brake levers are compatible.
  1. Do you think this process and development of the reverse grips will force the competitors to perhaps follow a similar
  • Nobody is forced to do anything but it’s such a good design that it is likely others will be inspired.

 

  • For more info on 3T visit their site at www.3tcycling.com

 

 

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