SERIOUS FOMO FOR TRIATHLETES NOT RACING THE MiWay SUN CITY ULTRA THIS WEEKEND
MiWay Insurance has lifted the bar in South Africa when it comes to sponsorship involvement in triathlon events. Since taking over the title rights to the B-Active Ultra Tri Series (3 race series country wide), the company has embarked on a vigorous campaign to ensure that triathletes entering their events, get the very best in return on value. There are few races these days where athletes get bang for buck upon entering events, especially when one considers the steep entry fee’s that most demand.
MiWay have jumped into the series sponsorship with all fours to ensure that athletes are treated to a memorable and value driven race experience at each of their events.
B-Active Sports Marketing have been around for over 10 years now with their Ultra Triathlon Events and along with MiWay, are set to continue the growth as they seek to add some additional events to their portfolio. The newest event after the Sun City Ultra will be the Cape Ultra which takes places in September later this year. The Western Cape Athletes are already chomping at the bit to get their hands on a taste of what MiWay and B-Active are offering up to triathletes these days.
When the CEO’s of both MiWay and MiWayLife are heavily involved in competing themselves, you know you are in for one heck of a great day. Apart from the big wigs, the MiWay staff compliment are all active participants themselves which makes for an easy transition from the insurance game into the world of sports sponsorship and marketing.
This weekend will see almost 1000 triathletes head to the Pilanesberg for the 2nd Sun City Ultra. A serious case of fomo has been brewing for those athletes not attending the race weekend. The hype around the event is at an all time high as triathletes seek to post their personal best times over the 1.9km swim/90km bike and 21km run. Not to be outdone, a couple of hundred triathletes will also compete in the Sprint event (600m swim/20km bike/5km run) that takes place at the same time
MiWay will also present a free triathlon workshop to triathletes interested in learning more about the sport on Saturday at 10am down at the race venue. The workshop is open to anyone wanting to gain an insight into what the sport of triathlon requires and how to approach it on race day.The defending champions from 2015 will be back to defend their titles. Rudolf Naude in the men’s event and Lucia Zelenkova in the ladies will be pressed hard all the way by their fellow PRO’s as they race for the big bucks over the arduous 113km epic event.
Athletes can register on Saturday or on race morning. For more information, visit the ULTRA TRI series website or view www.bactive.com for all your race and event information.With this event set to grow along with the MiWay involvement, there is no doubt that those sitting at home are going to be wishing they were competing come Sunday this week.